Meta:
Instagram
Teen Accounts Launch

PRODUCT LAUNCH, INFLUENCER EXPERIENCE, VIP

Crafted a purpose-driven product launch showcasing Instagram’s new safety features for both teens and parents through immersive activity stations, 1:1 live demos, exclusive stage content featuring Meta and Instagram executives, clinical specialists, and special guest Jessica Alba.

The launch of Instagram Teen Accounts marked an impactful event showcasing the commitment Meta has to youth online safety and well-being. Meta’s NYC office was transformed to welcome creators, journalists, and industry stakeholders for Instagram’s most significant NPI to date.

The event featured an impactful announcement from Naomi Gleit, Meta’s Head of Product, and exclusive fireside conversations with Meta executives, clinical specialists, Honest founder Jessica Alba, and youth safety advocates who shared insights and personal experiences about parenting in the digital age.

Custom built activity stations with creative educational elements brought Teen Accounts to life and served as a bold and creative backdrop for content capture, allowing guests to personally explore and share the benefits of enhanced teen protections.

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