General Motors:

The Road Ahead

THOUGHT-LEADERSHIP

Produced an intimate gathering showcasing GM’s EV lineup to a discerning set of Bay Area founders and tastemakers, reinforcing the brand’s commitment to an all-electric, zero emissions world.

The event featured a coastal design that infused clean lines, local organics, and a neutral palette to ground guests in an immersive California environment. A bespoke vehicle display system optimized an exploratory guest journey and created a cohesive visual expression of all three distinct GM brands in a way that allowed each to shine individually.

Post-event, the bespoke displays found their new home as a bold graphic installation array within GM’s home office in Mountain View.

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