Under Armour:
Global Campaign Launch

PRESS, BRAND, INFLUENCERS

A disruptive launch with a scalable strategy that brought a one-of-a-kind campaign to life for press, influencers and consumers.

Under Armour’s “Unlike Any” campaign consisted
of a series of events in NYC for press, influencers, and consumers, showcasing the stories of Under Armour’s lead female athletes. Panel discussions, live performances, interactive art, and personalized giveaways brought the one-of-a-kind campaign to life and generated buzz.

PRESS PARTNERSHIP TOUROld Navy & Lyft: Holiday

PRESS POP BRANDBAYFC: Public Launch