Bay FC:
Public Launch Party

PRESS, LAUNCH, POP UP

Produced a community-centric launch event to debut the brand and logo for the new Bay-area National Women’s Soccer league team, BAY FC.

The launch party at the Presidio was rooted in engagement zones for community attendees, including branded mainstage for musical talent, merch stands, giant soccer-themed lawn games, 360 photo booth and autograph stations for attendees to meet the team’s Founding Four - Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner.

Additionally, a VIP lounge adjacent to the stage hosted investors
and celebrities, including Sheryl Sandberg with custom touches,
and elevated camp-inspired food and beverage.

PRESS BRAND INFLUENCERUnder Armour: Global Campaign Launch

PRESS BRAND RETAILCast: Flagship Store