Target: Universal Thread Launch

LAUNCH, POP UP, RETAIL INSTALLATIONS

Launched Target’s first denim brand, Universal Thread, across hundreds of stores with dynamic in-store experiences that incentivized shoppers to try on and purchase, driving a 74% year-over-year denim sales increase in top-tier stores.

Pro Award Finalist,
Best Retail/Shopper Campaign

Guests were treated to stylish iron-on patches and live custom embroidery of their choice
with the purchase of Universal Thread denim.

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