Hotel Dutchie

TRADESHOW, PRODUCT LAUNCH, TOUR

A hotel-inspired trade show booth to reveal Dutchie’s new brand identity and showcase how dutchie’s 5-star service and tech makes day-to-day dispensary operations a breeze.

Welcome to Hotel Dutchie: an immersive world to introduce attendees to dutchie’s new branding and products at key industry trade shows.


The creative metaphor was concepted to uniquely highlight the brand’s ethos of customer support and service. Designed with modularity in mind, this set was reconfigured and expanded as it toured industry events for over 2 years.

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