work

Wonderbra

Initiative

To introduce and make the Wonderbra brand relevant to a new target of 20-something women and fuel word of mouth and peer-to-peer recommendations as well as press, Grow brought the lingerie label to life in a way that highlighted the brand’s personality. The immersive and sexy Wonderbra Lounge popped up among nightlife hot spots across the country, ultimately driving traffic and incremental sales to Macy’s.

Press
Contagious
Results
  • Engaged 40,000+ target-right consumers
  • Secured millions of media impressions in each market in print, radio, online and broadcast