work
Wonderbra
Initiative
To introduce and make the Wonderbra brand relevant to a new target of 20-something women and fuel word of mouth and peer-to-peer recommendations as well as press, Grow brought the lingerie label to life in a way that highlighted the brand’s personality. The immersive and sexy Wonderbra Lounge popped up among nightlife hot spots across the country, ultimately driving traffic and incremental sales to Macy’s.
Results
- Engaged 40,000+ target-right consumers
- Secured millions of media impressions in each market in print, radio, online and broadcast
