work

Initiative

To create awareness around German-based Bionorica’s Sinupret for Kids Syrup U.S. launch, Grow designed and implemented an aggressive, multi-layered non-traditional marketing campaign to reach health-minded moms and those who directly influence their purchasing decisions. The campaign included mom influencer seeding, a like-minded mobile sampling tour with Disney on Ice and publicity outreach. The campaign forged emotional connections with consumers that fueled awareness and peer-to-peer recommendations, driving trial and sales.

Results

• Realized 38% increase in sales in activated markets
• Earned 140+ million media impressions via print, TV and radio
• Engaged 135,000 highly-qualified mom influencers
• Introduced brand to 134,000+ target-right consumers via mobile tour