To introduce Sephora’s latest service offerings to like-minded non-loyalists, Grow went deep into market and engaged qualified influencers and their intimate circle to get them to cross the threshold to experience the brand, its services and offerings firsthand. Amplification occurred organically by strategically hand-selecting influencers known for their viral prowess and sharing their points of view via social media and in the blogosphere, ultimately helping the brand to exceed sales forecasts.

  • Hosted nearly 150 customized influencer events
  • 93% of guests surveyed were unaware of the newly launched service prior to the program