Initiative

As public relations AOR and a marketing partner for Pepsi’s enhanced water brand, Propel, Grow activated two major initiatives. Grow launched Propel Zero, the brand’s new zero calorie product and underscored the brand’s commitment to an active, healthy lifestyle with an exclusive launch event in Malibu hosted by Cindy Crawford for influencers and the media, and a national publicity campaign.

In the second initiative, Grow crafted a multi-layered grassroots marketing campaign to surround the target at crucial touch points to help propel them through their day. As a result, over 350K target-right consumers experienced the product firsthand.