work

Peek

Initiative

To introduce an unknown brand and gadget that did one simple thing well – delivering and receiving email, Grow gave Peek a clever lifestyle play to stay connected while on the go, moving the brand beyond the standard trades to appearances in highly desired A-tier consumer outlets. To kick off the publicity blitz, Grow first delivered the message to media influencers — who ultimately passed the word onto consumers — via a road show that included outreach to analysts, long– and short-lead consumer and tech print media, bloggers and broadcast producers, ultimately getting this “unknown” named Wired’s Favorite Product of 2008 and Touted as “Gadget of the Year” by Time Magazine.

Results
  • Secured 270 million+ media impressions
  • Placement highlights: The New York Times, The Wall Street Journal, USA Today, O, The Oprah Magazine, Family Circle, Real Simple, Businessweek, Forbes, Fortune Magazine, The TODAY Show, Good Morning America, LIVE with Regis and Kelly