work

Lipton Sparkling Green Tea

Initiative

To introduce the brand to the savvy 30-something female target and promote its sponsorship of the blockbuster Sex and the City 2 movie, Grow planned and executed a multi-market mall tour, which leveraged the sparkle of the movie and the sparkle in the beverage to generate excitement and spur trial. On Saturday afternoons we popped up an eye-catching and engaging footprint, which featured the Sparkle Bar where consumers were served samples of refreshing product from branded martini glasses and the Sparkle Station where they could get their look refreshed by professional make-up artists. Trivia queens were further rewarded with branded premiums.

Results
  • Introduced thousands of target-right consumers to the brand
  • Distributed over 10,000+ product samples and branded collateral