work

Levi’s and TED

Initiative

Grow partnered with the Levi’s Women’s team on an exciting global initiative that launched at the first-ever TEDWomen Conference. For Phase 1, Grow identified and forged relationships with influential women in the UK, Japan and the US who are changing the face of fashion, music, art, film/media and social consciousness. This carefully curated mix of women and their stories were brought to life via a dynamic community website, documentary film and showcased at TEDWomen and TEDx events across the world.

For Phase 2, Grow uncovered dynamic women in India and brought their inspirational stories to the Levi’s online community and TEDGlobal.

Results
  • Identified and engaged influential millennial women around the globe
  • Created an experience that brought the community to life for thought-leader attendees at TEDWomen and TEDGlobal