work

Intuit – warrillow award, best small business campaign

Initiative

To drive awareness and downloads of QuickBooks Simple Start, Grow evolved the technology giant into the small business champion through the development and execution of an integrated national campaign. Just Start urged business dreamers and doers to enter a sweepstakes that could score them the seed money needed to do their own thing. Additionally, the online experience provided several resources to help them get up and running quickly and successfully. To help guide the target to achieve their entrepreneurial dreams, Just Start Studios popped up in highly trafficked commuter hubs in top markets, touching 131,000+ and lifting retail sales.

Results
  • Drove 300,000+ consumer downloads, exceeding goals
  • Reduced online customer acquisition costs by 50% due to increased search engine traffic
  • Won top marketing awards including: 2008 Warrillow Award, Best Small Business Marketing Campaign