To raise awareness for Got Milk? and bring the new advertising campaign to life, Grow popped up the Mootopian Summer Oasis at target-rich lifestyle venues from surf and volleyball events to malls. The milk-focused haven communicated the health and beauty benefits of the “superdrink” during its 3-month, multi-city tour where the target engaged firsthand with a rich brand experience, including complimentary hair and nail services, arm wrestling competitions, and fresh-blended smoothies to nourish and beautify, exceeding consumer engagement goals by 55% and driving press.
- Garnered 800,000 impressions through the living billboard at events
- Distributed 80,000+ product samples and branded items