Initiative

To bring the Gap Pretty Khaki advertising campaign to life at launch, Grow blanketed one of the world’s fashion centers with an innovative, high-touch experiential marketing program. Grow hand-selected hundreds of models that took to the streets of Tokyo’s key shopping districts on the first day of spring and distributed 250,000 fresh flowers accompanied by special offers. The program changed consumer perceptions of the brand by surprising and delighting the target audience using an unconventional technique for a mass retailer.