work

Gap Inc. Concept Store

Initiative

Grow developed a new store concept for Gap, Inc. that seamlessly blended the Gap, Old Navy and Banana Republic brands while introducing a completely new service model. In partnership with cross-divisional members and external partners, Grow drove the entire project including designing the overall concept and then translating this idea into a fully-merchandised 5000 sq ft store complete with a unique identity, complete store merchandising, signage and fixture strategy. The look was modern, but simple – allowing the merchandise and unique service offerings on the floor to speak for themselves.

Results
  • Created a 5,000 square foot prototype store and lounge — complete with original branding, customer services, loyalty programs and merchandising strategy
  • Concepted, designed and built the store in less than four weeks