Initiative

To build brand awareness and drive trial among fitness consumers, Grow created pop-up training centers in high-traffic areas on each coast that served as a backdrop for influencer parties, a hook for press, a social media hub and a living billboard.

Grow built a lifestyle marketing campaign that brought the product off the shelf and into consumer’s hands, providing an engaging and custom experience for each visitor. The program was amplified nationally via press coverage and social media chatter, delivering on the goal of bringing new consumers into the brand.

Press

• Event Marketer
  
• Promo