Babylist: LA Flagship

RETAIL, LAUNCH, INFLUENCER

Served as design & build partner to create an immersive, 360° Beverly Hills-based brand studio infusing product education, boutique and whimsical activations.  

Conceptualized, developed and installed an IRL immersive experience to drive brand awareness, engage new registrants, and solidify Babylist as THE leading vertical marketplace and commerce destination for baby.

The 16,000 sqft showroom environment, complete with a buy-now boutique, was built for exploration and experimentation in all of the pre- and postnatal categories.

Bespoke creative package featuring custom display elements, whimsical installations, and in-situ experiential touchpoints inspire attendee engagement, and draw attention to strategic brand highlights and partner integrations.

Previous

PRESS BRAND POP Airbnb & Mattel: Barbie Dreamhouse
Next

POP INFLUENCER TL Meta: Screen Smart Series