work

Absolut Level

Initiative

To create an emotional connection and get influencers with sophisticated tastes talking about and calling Level, Grow developed a series of in-home intimate cocktail parties known as The Level Experience. The first-of-its-kind lifestyle marketing program brought hosts and guests out of the bar and deep into the brand via 200 personal gatherings in target-rich cities. Influencers were turned into brand advocates that ignited conversation, consumption and distribution.

Results
  • Hosted over 200 private in-home events for influencers and their networks
  • Garnered millions of impressions via print and online content that was achieved by selecting several influencers who were affiliated with the press