Tag Archives for “social media”
SXSW Recap: 3 Ways to Make Your Brand Stand Out at Big Events
— by Associate Account Directors Thao Bui and Jen Clines SXSW: We came. We saw. We conquered. And we… remembered? SXSW is awe-some and overwhelming — an experiential marketer’s dream and nightmare. At these kind of massive conference events/festivals there … Continued
San Francisco style: The Color Run paints a different kind of race
By Brie Votto, Assistant Account Manager No really, The Color Run IS the happiest 5-K on Earth. Last weekend, I ventured across San Francisco to Candlestick Park to participate in The Color Run, an untimed 5-K race (followed by a … Continued
Grow’s 12 days of inspiration… Day 2: a gaze into the abyss
The Grow team is an inspired one. This holiday season, we’d like to share some of the people, places and things that inspire our work and lives. A gift of sorts — 12, to be exact — from us to … Continued
Social Media and The Politics of Instant Gratification
This year’s hotly contested election finds all parties – Democrats, Republicans and voters – tapping into marketing and social tools to shape the conversation and make the most of every moment. NPR’s All Things Considered reported this story on the … Continued
How to Defuse Your Brand Detractors on Social Media
Let’s face it: for even the most digitally savvy companies, leveraging your brand on social media can be a bit like sending your child off to their first day of school: here’s your creation, which you’ve spent a countless amount … Continued
Quantity or quality?
A recent blog post by the CEO of a media company described how “super-long” content no longer works in modern media: “This is why blogs are disrupting newspapers. It’s why short web videos get watched, and long web videos generally … Continued
Harley Davidson lets it ride
Harley Davidson is launching a new social media campaign that’s caught our attention here at Grow Marketing for the very 21st-century manner in which it was created. In a sense, what the venerable motorcycle manufacturer has done is simply employ … Continued
Leaving the Most Socially Savvy Speechless
I shouldn’t be telling you this. Pinky swear we’ll keep this between us. I attended Pop-Up Magazine and I’m going to tell you about it. Pop-Up fans have a near Fight Club– reverence for ‘the world’s first live magazine.’ Issue 5 … Continued
Grateful to Grow
The individual mini-victories we achieve too often get overlooked and may be easily taken for granted, and that goes for the people who guide us along the way as well. As a new intern, I am grateful to Grow Marketing for allowing me to … Continued
PR is Dead…again
“PR is dead, and the media is dying.” It’s baaack! Apart from the melodrama of these statements, many (non-media or non-PR pros) have been quoted saying public relations, as a practice, is slowly diminishing in its overall value to business functions. … Continued
