Tag Archives for “PR”

Upping the PR Ante With ‘Experiences’

Read our latest on Entrepreneur, we share how to create super-charged experiences that result in highly shareable content for press, influencers and social media mavens to amplify the story.

Navigating the Waters of Bad Press

Grow Founders, Cassie and Gabrey, share three key strategies to deal with (and learn from) the negative and amplify the positive on The Huffington Post:

merry merry & cheers to 2012

With the frenzied circus act of multiple deadlines, shopping and soirees in full swing – the holiday season also reminds us to pause, take stock, connect and simply enjoy life, friends and family…all while sipping some bubbly, of course. Here … Continued

Chapeau’s off to Le Dîner, San Francisco!

It was an experiential marketer’s dream — — an event that offered anticipation, surprise & delight, curiosity, celebration and connectivity. For the first time, Le Dîner came to life in San Francisco - think of it as an invitation-only flash mob/pop-up that … Continued

From Intern to Guest Blogger

I was so excited to be the featured blogger for PRWeek this week. I also feel deep gratitude. I remember being a college graduate trying desperately to break into the PR industry and combing through PRWeek, attending as many events … Continued

The Pop-up Is Here To Stay

Sometimes a fashion look manages to make the leap from trend to wardrobe staple – something that can be updated with different accessories or details to make it modern — while the essence remains the same. Witness the prediction of … Continued

PR is Dead…again

“PR is dead, and the media is dying.” It’s baaack! Apart from the melodrama of these statements, many (non-media or non-PR pros) have been quoted saying public relations, as a practice, is slowly diminishing in its overall value to business functions. … Continued

Transparency vs. Credibility: The New Battle

Everyone is talking about mommy bloggers and credible product reviews. Also, the Associated Press reported that the FTC is planning to set new guidelines to increase transparency in the blogosphere, allowing the agency to fine bloggers for promoting products and … Continued