Tag Archives for “marketing”
SXSW Recap: 3 Ways to Make Your Brand Stand Out at Big Events
— by Associate Account Directors Thao Bui and Jen Clines SXSW: We came. We saw. We conquered. And we… remembered? SXSW is awe-some and overwhelming — an experiential marketer’s dream and nightmare. At these kind of massive conference events/festivals there … Continued
Igniting a movement… an evening of conversation and ideas.
Grow Marketing celebrated a truly spectacular and inspiring evening last night, when we came together with global market research firm Millward Brown and method to host an event for Jim Stengel, former GMO of Procter & Gamble and author of … Continued
Harley Davidson lets it ride
Harley Davidson is launching a new social media campaign that’s caught our attention here at Grow Marketing for the very 21st-century manner in which it was created. In a sense, what the venerable motorcycle manufacturer has done is simply employ … Continued
merry merry & cheers to 2012
With the frenzied circus act of multiple deadlines, shopping and soirees in full swing – the holiday season also reminds us to pause, take stock, connect and simply enjoy life, friends and family…all while sipping some bubbly, of course. Here … Continued
Chapeau’s off to Le Dîner, San Francisco!
It was an experiential marketer’s dream — — an event that offered anticipation, surprise & delight, curiosity, celebration and connectivity. For the first time, Le Dîner came to life in San Francisco - think of it as an invitation-only flash mob/pop-up that … Continued
From Intern to Guest Blogger
I was so excited to be the featured blogger for PRWeek this week. I also feel deep gratitude. I remember being a college graduate trying desperately to break into the PR industry and combing through PRWeek, attending as many events … Continued
Summer of the Pop-Ups? Bring it on!
As an agency built on a foundation of forging authentic connections with consumers, we read with great interest Neil Genzlinger’s piece in Sunday’s New York Times (“Invasion of the Pop-Ups: Time for a Smackdown”) about the ubiquity of pop-ups. “This … Continued
Do impressions make an impression?
Fast Company recently published a story titled “Crowdtap’s quest to measure brand influence in the age of social media,” and while social media is only one of Grow’s disciplines, the idea of driving and measuring consumer engagement is at the … Continued
Making the Most of Maker Faire
I headed down to the Maker Faire a week ago for a much needed shot of creativity. For any dormant scientist or hopeful weekend inventor, this is your Nirvana. My filter was a little off with all of the pre-buzz … Continued
Avoid “Ordinance” in Your Marketing Mix
San Francisco established another first this week. According to change.org, San Francisco became the first city in the nation to change the distribution of phonebooks from opt-out to opt-in. I mean, can we all scream hallelujah?! How I hated tripping … Continued
