Tag Archives for “marketing”

10 Days In The Life Of Grow

This past year has been good to us, from new digs to inspiring clients to an incredible team. The holiday season finds us busy, busy, busy, (just the way we like it!) criss-crossing the country to activate a range of … Continued

SXSW Recap: 3 Ways to Make Your Brand Stand Out at Big Events

— by Associate Account Directors Thao Bui and Jen Clines SXSW: We came. We saw. We conquered. And we… remembered? SXSW is awe-some and overwhelming — an experiential marketer’s dream and nightmare. At these kind of massive conference events/festivals there … Continued

Harley Davidson lets it ride

Harley Davidson is launching a new social media campaign that’s caught our attention here at Grow Marketing for the very 21st-century manner in which it was created. In a sense, what the venerable motorcycle manufacturer has done is simply employ … Continued

merry merry & cheers to 2012

With the frenzied circus act of multiple deadlines, shopping and soirees in full swing – the holiday season also reminds us to pause, take stock, connect and simply enjoy life, friends and family…all while sipping some bubbly, of course. Here … Continued

Chapeau’s off to Le Dîner, San Francisco!

It was an experiential marketer’s dream – – an event that offered anticipation, surprise & delight, curiosity, celebration and connectivity. For the first time, Le Dîner came to life in San Francisco – think of it as an invitation-only flash mob/pop-up that … Continued

From Intern to Guest Blogger

I was so excited to be the featured blogger for PRWeek this week. I also feel deep gratitude. I remember being a college graduate trying desperately to break into the PR industry and combing through PRWeek, attending as many events … Continued

Summer of the Pop-Ups? Bring it on!

As an agency built on a foundation of forging authentic connections with consumers, we read with great interest Neil Genzlinger’s piece in Sunday’s New York Times (“Invasion of the Pop-Ups: Time for a Smackdown”) about the ubiquity of pop-ups. “This … Continued

Do impressions make an impression?

Fast Company recently published a story titled “Crowdtap’s quest to measure brand influence in the age of social media,” and while social media is only one of Grow’s disciplines, the idea of driving and measuring consumer engagement is at the … Continued