Tag Archives for “experiential marketing”
SXSW Recap: 3 Ways to Make Your Brand Stand Out at Big Events
— by Associate Account Directors Thao Bui and Jen Clines SXSW: We came. We saw. We conquered. And we… remembered? SXSW is awe-some and overwhelming — an experiential marketer’s dream and nightmare. At these kind of massive conference events/festivals there … Continued
Quantity or quality?
A recent blog post by the CEO of a media company described how “super-long” content no longer works in modern media: “This is why blogs are disrupting newspapers. It’s why short web videos get watched, and long web videos generally … Continued
Harley Davidson lets it ride
Harley Davidson is launching a new social media campaign that’s caught our attention here at Grow Marketing for the very 21st-century manner in which it was created. In a sense, what the venerable motorcycle manufacturer has done is simply employ … Continued
Leaving the Most Socially Savvy Speechless
I shouldn’t be telling you this. Pinky swear we’ll keep this between us. I attended Pop-Up Magazine and I’m going to tell you about it. Pop-Up fans have a near Fight Club– reverence for ‘the world’s first live magazine.’ Issue 5 … Continued
One Conversation, One Authentic Voice
It’s not quite like peanut butter and jelly – or yin and yang, for that matter – but as consumers, we don’t compartmentalize our online and offline worlds. It’s a continual conversation that goes on between the layers of wherever … Continued
