A recent blog post by the CEO of a media company described how “super-long” content no longer works in modern media: “This is why blogs are disrupting newspapers. It’s why short web videos get watched, and long web videos generally … Continued
Tag Archives for “experiential marketing”
-
-
Harley Davidson lets it ride
Harley Davidson is launching a new social media campaign that’s caught our attention here at Grow Marketing for the very 21st-century manner in which it was created. In a sense, what the venerable motorcycle manufacturer has done is simply employ … Continued
-
Leaving the Most Socially Savvy Speechless
I shouldn’t be telling you this. Pinky swear we’ll keep this between us. I attended Pop-Up Magazine and I’m going to tell you about it. Pop-Up fans have a near Fight Club– reverence for ‘the world’s first live magazine.’ Issue 5 … Continued
-
One Conversation, One Authentic Voice
It’s not quite like peanut butter and jelly – or yin and yang, for that matter – but as consumers, we don’t compartmentalize our online and offline worlds. It’s a continual conversation that goes on between the layers of wherever … Continued