Tag Archives for “events”
Quantity or quality?
A recent blog post by the CEO of a media company described how “super-long” content no longer works in modern media: “This is why blogs are disrupting newspapers. It’s why short web videos get watched, and long web videos generally … Continued
Igniting a movement… an evening of conversation and ideas.
Grow Marketing celebrated a truly spectacular and inspiring evening last night, when we came together with global market research firm Millward Brown and method to host an event for Jim Stengel, former GMO of Procter & Gamble and author of … Continued
Leaving the Most Socially Savvy Speechless
I shouldn’t be telling you this. Pinky swear we’ll keep this between us. I attended Pop-Up Magazine and I’m going to tell you about it. Pop-Up fans have a near Fight Club– reverence for ‘the world’s first live magazine.’ Issue 5 … Continued
Grow Halloween Roundup: Trick or Tweet
What is more experiential than Halloween, especially in San Francisco? Besides being one of the most lucrative business opportunities (Sidebar: In the US, Halloween is the second most commercially successful holiday after Christmas), Halloween is a real life activation for … Continued
Chapeau’s off to Le Dîner, San Francisco!
It was an experiential marketer’s dream — — an event that offered anticipation, surprise & delight, curiosity, celebration and connectivity. For the first time, Le Dîner came to life in San Francisco - think of it as an invitation-only flash mob/pop-up that … Continued
From Intern to Guest Blogger
I was so excited to be the featured blogger for PRWeek this week. I also feel deep gratitude. I remember being a college graduate trying desperately to break into the PR industry and combing through PRWeek, attending as many events … Continued
Summer of the Pop-Ups? Bring it on!
As an agency built on a foundation of forging authentic connections with consumers, we read with great interest Neil Genzlinger’s piece in Sunday’s New York Times (“Invasion of the Pop-Ups: Time for a Smackdown”) about the ubiquity of pop-ups. “This … Continued
Do impressions make an impression?
Fast Company recently published a story titled “Crowdtap’s quest to measure brand influence in the age of social media,” and while social media is only one of Grow’s disciplines, the idea of driving and measuring consumer engagement is at the … Continued
Making the Most of Maker Faire
I headed down to the Maker Faire a week ago for a much needed shot of creativity. For any dormant scientist or hopeful weekend inventor, this is your Nirvana. My filter was a little off with all of the pre-buzz … Continued
