Tag Archives for “events”

Content is King at the Super Bowl

It’s no secret, with social media and real-time content publishing, the Super Bowl now reaches far beyond its TV audience. Last year, Super Bowl related social media activity touched over 52M consumers, up 17% from 2012. It’s safe to say, … Continued

10 Days In The Life Of Grow

This past year has been good to us, from new digs to inspiring clients to an incredible team. The holiday season finds us busy, busy, busy, (just the way we like it!) criss-crossing the country to activate a range of … Continued

Quantity or quality?

A recent blog post by the CEO of a media company described how “super-long” content no longer works in modern media: “This is why blogs are disrupting newspapers. It’s why short web videos get watched, and long web videos generally … Continued

Leaving the Most Socially Savvy Speechless

I shouldn’t be telling you this. Pinky swear we’ll keep this between us. I attended Pop-Up Magazine and I’m going to tell you about it. Pop-Up fans have a near Fight Club– reverence for ‘the world’s first live magazine.’  Issue 5 … Continued

Grow Halloween Roundup: Trick or Tweet

What is more experiential than Halloween, especially in San Francisco? Besides being one of the most lucrative business opportunities (Sidebar: In the US, Halloween is the second most commercially successful holiday after Christmas), Halloween is a real life activation for … Continued

Chapeau’s off to Le Dîner, San Francisco!

It was an experiential marketer’s dream — — an event that offered anticipation, surprise & delight, curiosity, celebration and connectivity. For the first time, Le Dîner came to life in San Francisco - think of it as an invitation-only flash mob/pop-up that … Continued

From Intern to Guest Blogger

I was so excited to be the featured blogger for PRWeek this week. I also feel deep gratitude. I remember being a college graduate trying desperately to break into the PR industry and combing through PRWeek, attending as many events … Continued