A recent blog post by the CEO of a media company described how “super-long” content no longer works in modern media: “This is why blogs are disrupting newspapers. It’s why short web videos get watched, and long web videos generally … Continued
Tag Archives for “consumer engagement”
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Igniting a movement… an evening of conversation and ideas.
Grow Marketing celebrated a truly spectacular and inspiring evening last night, when we came together with global market research firm Millward Brown and method to host an event for Jim Stengel, former GMO of Procter & Gamble and author of … Continued
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Harley Davidson lets it ride
Harley Davidson is launching a new social media campaign that’s caught our attention here at Grow Marketing for the very 21st-century manner in which it was created. In a sense, what the venerable motorcycle manufacturer has done is simply employ … Continued
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Grateful to Grow
The individual mini-victories we achieve too often get overlooked and may be easily taken for granted, and that goes for the people who guide us along the way as well. As a new intern, I am grateful to Grow Marketing for allowing me to … Continued
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Grow Halloween Roundup: Trick or Tweet
What is more experiential than Halloween, especially in San Francisco? Besides being one of the most lucrative business opportunities (Sidebar: In the US, Halloween is the second most commercially successful holiday after Christmas), Halloween is a real life activation for … Continued
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Do impressions make an impression?
Fast Company recently published a story titled “Crowdtap’s quest to measure brand influence in the age of social media,” and while social media is only one of Grow’s disciplines, the idea of driving and measuring consumer engagement is at the … Continued