Tag Archives for “consumer engagement”

Glenlivet Events Reward, Create New Brand Loyalists

The work we are doing for The Glenlivet to ignite their loyalists got a nod in today’s Marketing Daily. The Glenlivet is  engaging brand loyalists through its national signature series of bespoke events which include curated learning experiences around brand pillars of … Continued

Grow’s The Glenlivet Project

The SF Egotist highlighted our signature series of bespoke events for The Glenlivet and came to a simple conclusion, “What’s not to like?” Read on the SF Egotist.

Quantity or quality?

A recent blog post by the CEO of a media company described how “super-long” content no longer works in modern media: “This is why blogs are disrupting newspapers. It’s why short web videos get watched, and long web videos generally … Continued

Harley Davidson lets it ride

Harley Davidson is launching a new social media campaign that’s caught our attention here at Grow Marketing for the very 21st-century manner in which it was created. In a sense, what the venerable motorcycle manufacturer has done is simply employ … Continued

Grateful to Grow

The individual mini-victories we achieve too often get overlooked and may be easily taken for granted, and that goes for the people who guide us along the way as well. As a new intern, I am grateful to Grow Marketing for allowing me to … Continued

Grow Halloween Roundup: Trick or Tweet

What is more experiential than Halloween, especially in San Francisco? Besides being one of the most lucrative business opportunities (Sidebar: In the US, Halloween is the second most commercially successful holiday after Christmas), Halloween is a real life activation for … Continued

Do impressions make an impression?

Fast Company recently published a story titled “Crowdtap’s quest to measure brand influence in the age of social media,” and while social media is only one of Grow’s disciplines, the idea of driving and measuring consumer engagement is at the … Continued