Tag Archives for “branding”

how to build a community of brand advocates

Thoughtfully engaged brand advocates can ignite brand passion and spark recommendations in their networks, doing the heavy-lifting for you and your company. Grow Co-Founders Cassie Hughes and Gabrey Means share their expertise on how to build a lively community of … Continued

SXSW Recap: 3 Ways to Make Your Brand Stand Out at Big Events

— by Associate Account Directors Thao Bui and Jen Clines SXSW: We came. We saw. We conquered. And we… remembered? SXSW is awe-some and overwhelming — an experiential marketer’s dream and nightmare. At these kind of massive conference events/festivals there … Continued

Social Media and The Politics of Instant Gratification

This year’s hotly contested election finds all parties – Democrats, Republicans and voters – tapping into marketing and social tools to shape the conversation and make the most of every moment. NPR’s All Things Considered reported this story on the … Continued