Event Marketer

Event Marketer discusses the power of using everyday influencers to drive brand advocacy programs, highlighting the Levi’s Shape What’s to Come campaign as an example of how this strategy can forge authentic connections between consumers and the brand. Grow co-founder and Creative Director, Gabrey Means, provides insight on Grow’s unique approach to curating a list of brand-right influencers that represented the Shape What’s to Come mission. The 66 hand-selected influencers shared how they are shaping the future and who inspired them along the way by inscribing entries in handcrafted journals that were debuted at TEDWomen and TEDGlobal.