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This begs the question:
how do you find influencers?
At Grow, we hand-pick influencers for each of the brands we work
with, carefully screening and securing those we know will be powerful
amplifiers. We
cultivate deep and rich networks
of individuals
from across the country, hand-selecting those with dynamic
social and professional connections that have an authentic passion for
that particular brand.
Short cuts to an influencer program result in what we call the
"un-fluentials,"
those who love to opt into databases in the hopes of
receiving some free swag and are quickly tuned out by their friends
because they are always hawking something. Don't get us wrong, we
love free stuff too, but raising your hand to receive a free sample does
not a true influencer make.
So before you activate an influencer program, do
your homework
and identify and cultivate genuinely passionate individuals with
the right amplification networks. Or better yet, give us a call
and we'll let you copy
our homework. |
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