Influencer
The Human Connection
At the heart of it, we are conversation catalysts and brand stewards. Our clients see us as their on-the-ground army of ambassadors who can go deep into communities to create new conversations, definitions and perceptions about brands and products.
Our formula is to ignite and curate the conversation with these influencers using intimate person-to-person approaches to reach mass levels. People want to be engaged as just that…people. Our authentic approach for reaching influencers is always through our proprietary human-to-human network.
Straight to the Source
To ignite word of mouth, we go directly to qualified influencers and give them a thoughtful introduction to the brand along with the tools to share their discovery with their networks.
Social Currency as Payment
At Grow, we do not pull our influencers from an over-used database nor pay for their participation knowing that with this approach they are most likely not qualified, nor the right mouthpiece to ignite a viral movement.
We Hand-Select for You
We tap into our existing network of cultural arbiters across the country and around the world that partner with us to curate a customized influencer list made specifically for each brand.
Ideal Influencers & Model Consumers
Through their deep in-market connections and one-to-one personal outreach to their extended networks, our cultural arbiters build lists of influencers who fit the target archetype.
The Beginning of the Relationship
The influencers we select for your brand are yours forever for continued conversation and engagement.
See Our Work in Action
Visit our Case Studies section to see our work in action.
Case Studies