Grow in 3 Verbs

What we do can best be described as engagement marketing. We craft compelling experiences that engage target-right consumers, create communities of brand advocates and fuel brand conversations.

Surround

We strategically surround the qualified target where they live, work & play.

Engage

We provide an engaging brand happening that people will want to participate in and share both online and off.

Amplify

To super-charge our programs, we fuel PR and social media coverage by pushing out our on-the-ground campaign content and inspire peer sharing. We also provide tools to easily ignite amplification and peer-to-peer conversations

What We Do

grow serves as a strategic hub

Define brand opportunities
Build integrated campaigns
Devise and define launch strategies
Shape unique tone, voice, look and feel

Experiential Marketing

Mobile tours
Edutainment displays
Pop-up stores & special events
Product launches/introductions
Samplify: sampling amplified
Strategic partnerships
Retail activations

Influencer Marketing

Word of mouth campaigns
Influencer/brand ambassador programs
Loyalty programs

Publicity/Social Media

Comprehensive traditional campaigns
Blogger/media relations
Social media campaigns
Media training & tours
Publicity stunts

The Team

Cassie Hughes

Co-Founder, Strategy Director
cassie@grow-marketing.com
415 440 0704

Thoughtful and forward-thinking, Cassie drives the strategy side of Grow with a holistic approach that integrates client vision and consumer experience. Her ability to balance big picture objectives with nuance ensures that every program meets the end goals.

Cassie is inspired by:

Life, children, horses and laughter

Gabrey Means

Co-Founder, Creative Director
gabrey@grow-marketing.com
415 440 0703

Gabrey leads the Grow team in formulating award-winning ideas that break-through to the consumer and inspire action. Her boundless creative ideas and infectious energy are grounded by client objectives and real-world application.

Gabrey is inspired by:

my people and my southern roots

Tami Anderson

Managing Director
tami@grow-marketing.com
415 440 4628

Tami combines a keen understanding of how to forge deep emotional connections between brands and consumers with hands-on experience in a range of marketing disciplines to craft campaigns that leverage the best tools for each audience.

Tami is inspired by:

Writing, Woods, Waves, Wags, Wine

Danny Kraus

Marketing Communications Director
danny@grow-marketing.com
415 440 0705

Danny thrives on making a good impression, millions of them actually. He loves being a part of the radical change occurring within the publicity industry and continuing to innovate around how brand messages are brought to life.

Danny is inspired by:

every moment spent enjoying my incredible family – partner, son and “doghter”

Jen Clines

Associate Account Director
jen@grow-marketing.com
415 440 4770

Jen blends strategic and creative thinking with deep production and field experience, allowing her to craft campaigns that dazzle consumers with unique and impactful interactions while impressing clients with flawless execution.

Jen is inspired by:

always exploring, whether the voyage is in my own backyard or to the farthest reaches of the globe

Shari Wagner

Associate Account Director
shari.wagner@grow-marketing.com
415 440 2242

East Coast savvy meets West Coast chic, Shari is always at the forefront of market trends and loves coming up with unique ways to leverage them in campaigns. Clients value her resourcefulness and grace-under-pressure style that always exceeds expectations.

Shari is inspired by:

all things style — from food, fashion, design and travel

Thao Bui

Associate Account Director
thao.bui@grow-marketing.com
415 440 5592

With a unique and unrelenting creative eye, Thao combines her passion for all things related to art and design with a strong aptitude for organization and logistics. Having produced many events for various clients, she understands the nuances of bringing a brand to life and works tirelessly to create a memorable and target-right experience.

Thao is inspired by:

art, fashion, food and laughter.

Laura Fogelman

Associate Account Director
laura.fogelman@grow-marketing.com
415 440 0280

Laura brings together industry knowledge, attention to detail and communications expertise to execute dynamic public relations campaigns for clients. Her background in public affairs enables her to strategically craft effective solutions for public engagement and reputation management.

Laura is inspired by:

loved ones, new places, food and politics

Kim Macke

Account Manager
kim.macke@grow-marketing.com

Kim combines an eagle eye for detail and unmatched organizational skills with a positive vibe and creative flair. Her experience in events, publishing and digital leads to a solid understanding of how to craft and execute unique and innovative campaigns.

Kim is inspired by:

Learning, Exploring, Love, The Impossible

Shannon Farrell

Account Manager
shannon.farrell@grow-marketing.com
415-440-0210

With a strong background in integrated marketing Shannon loves bringing digital and real-life experiences together. Her attention to detail, creative eye and positive attitude help to ensure any campaign she’s involved with exceeds their goals.

Shannon is inspired by:

family, friends, fashion and travel

Brie Votto

Assistant Account Manager
brie.votto@grow-marketing.com
415 440 1162

Brie has a vibrant personality that translates across each campaign she works on. With a strong background in event planning and marketing, Brie ensures that client objectives are met with outstanding results.

Brie is inspired by:

new music, getting lost in a foreign city and holidays with family

Alyssa Asadoorian

Account Coordinator
alyssa.asadoorian@grow-marketing.com
415 440 1162

Packed with a lively energy, Alyssa offers a broad range of enthusiastic ideas and youthful insight into each campaign with which she assists. She is the consummate organizer ensuring every element is completed to total client satisfaction.

Alyssa is inspired by:

My crazy Armenian family, my brilliant friends, new experiences, and people who smile

Kristin Sgroi

Social Media Manager
kristin.sgroi@grow-marketing.com
415.440.0160

Kristin is a seasoned writer and editor who uses interactive, multi-channel storytelling to make authentic emotional connections with people online. She guides clients past the follower/fan-hoarding masses toward rich and scalable social strategies that yield qualified leads and create brand ambassadors for life.

Kristin is inspired by:

Mark Twain, Memoir, Compassion, Whimsy, Lovers, Prince

Matt Hummel

Account Executive
matthummel@grow-marketing.com
415 440 0753

Matt’s signature warmth and passion for his work is a breath of fresh air. He works seamlessly with account teams on a variety of category-leading brands, continually identifying influential target media to secure placements that drive the bottom line.

Matt is inspired by:

true friends, a beach at which to marvel and adventurous love

Nicole Anne Reik

Accounting Manager
nicole.reik@grow-marketing.com
415 440 4627

Nicole brings her attention to detail to Grow’s Accounting Manager position having spent the last 3 years in post production accounting. With a passion for job costing she’s always on the lookout for ways to keep costs down.

Nicole is inspired by:

owls, cypress trees, pinball, rollerskating, and most things c. 1964–1975.

Derrick Duggins

IT/OPs Admin Specialist
derrick.duggins@grow-marketing.com
415.440.0640

Derrick supports the daily operations of Grow in a hybrid position of operations administration support and IT management. His passion for technology and “mad simple” IT efficiency allows the Grow team to focus on its client programs instead of the mechanics of connecting to Grow’s server from anywhere in the world. Thank God for Derrick.

Derrick is inspired by:

Technological marvels, cooking and vintage culinaria, Photography and his amazing partner.

Lisa Crawford

Director of Finance
lisa@grow-marketing.com
415 440 0758

An innate talent for structuring systems and a perpetual drive to create order is what makes Lisa the ideal operations and finance head honcho. Drawing from over 10 years of experience, she watches over the details while keeping a sharp eye on the big picture.

Lisa is inspired by:

An ocean view and a hot cup of coffee

Chris Jaskot

Office Manager
chris.jaskot@grow-marketing.com
415 440 4769

Chris is constantly on the lookout for ways to keep Grow running smoothly, always making adjustments and refining processes to maximize productivity. He has a tenacious willingness to take on any task and is always ready to jump in at a moment’s notice.