The Blog

How Grow Does Hygge

Image via The New York Observer

This especially rainy California winter has inspired us to embrace hygge. Pronounced “hoo-gah,” the Danish ideal urges us to seek out “coziness and comfortable conviviality” by “taking pleasure in the presence of gentle, soothing things,” and focuses on small pleasures to add up to a general sense of well-being and contentment. For those intimidated by a whole-home decluttering overhaul (we’re looking at you, Marie Kondo), this technique is a welcome alternative focused on cultivating joy in the little things.

Read on for some Grow-grown inspiration of those things we find most hyggelig.

Set the mood: on colder days in the office, we reach for a Big Dipper or locally-produced Beekind beeswax candle to spark a cozier vibe and create softer, more inviting lighting. It’s no wonder that Danes burn an average of 13 pounds of wax per person each year.

Grab your people: nothing says hygge like time spent with those we hold dearest. Find a few close friends, locate the nearest fireplace and settle in for some sparkling conversation over a bottle of wine from Blackbird Vineyards, one of our favorite California winemakers.

Sip slowly: whether you’re looking for a calm start to your morning or a way to reset in the afternoon, we love the ritual of preparing a warm cup of matcha or sipping a latte with extra foam. Bonus points when it comes with a beautiful design.

Curl up with a great story: The Boys in the Boat, the Grow Book Club of-the-moment read, is an incredible journey to lose yourself in. Find a cozy nook and curl up with this one—you won’t be able to put it down.

Warm yourself from the inside out: we can’t get enough of the warmth and comfort of Bay Area-based Nom Nom Paleo’s Curried Cream of Broccoli Soup. Try your hand at this cold-weather recipe on a night in or show it off at a wintry dinner party.

Wrap yourself up: if you follow us on Instagram, you’ve likely seen photos of our team #twinning, which we promise are purely coincidence! Sometimes a member of our team discovers a great find, and the rest climb on board. The item of the moment? The Ily Couture Cape, a how-can-workwear-be-this-comfy fave.  

Get crafty: as a creative bunch, we love to take advantage of our time bundled up indoors to get hands-on with some of our favorite hobbies. From hand lettering and calligraphy a la Brown Fox Calligraphy to the many DIY options featured on Brit + Co (crocheting a scarf, Brie?!), there are tons of cozy crafts to keep you busy all winter long.

Nurture yourself: throw on some of your favorite tunes, soak in a hot bubble bath and indulge in the new Balance line by our client, Ole Henriksen, which offers a series of hygge-fied skin care products that will simultaneously rejuvenate your skin and invoke relaxation. Born and raised in Denmark himself, Ole is no stranger to seeking warmth and relaxation through hygge.

Pay it forward: the key to truly adopting hygge is to pass it on. Invite others to experience what hygge means to you and to enjoy the small, yet meaningful details all around us.

How do you hygge?