The Blog

How An Experiential Agency Celebrates 15

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It’s been an exciting time in the world of Grow. To cap off an incredible decade-and-a-half in the biz, we brought to life a sophisticated and playful take on “celebration” throughout our space and tapped our friends and partners at Pop-Up Magazine, Paula LeDuc and POPsocial to throw a multi-sensory experiential bash worthy of the moment.

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Beyonce or J.Lo?

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Joel Strong’s satirical photography elevated the concept of a photobooth to an art form, making everyone into a 2001 celebrity and providing them with a clever keepsake. His wildly popular My Day With Leo Instagram account is a must-follow.

Strike A Pose

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Renowned French illustrator and portrait artist Damian Florébert Cuypers created on-the-spot illustrations of guests throughout the evening, which they took home as a stylish memento.

Get Slinky With It

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Our friends at POPsocial provided an engaging photo booth for guests to show off their moves! Giant slinkys and cheeky props amped up the attitude.

Dream a Little Dram

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Guests virtually stepped into The Glenlivet Dram Room, a 20’ x 20’ sensory experience currently touring culinary festivals nationwide, via a custom-made virtual reality experience and got to enjoy a taste of the real thing with a bespoke cocktail.

Story time

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Engaging installations invited guests to dial a phone number to experience short, pre-recorded phone stories from Pop-Up Magazine relevant to the moment, such as standing in line for a cocktail (and they were worth it!) or looking out at the night sky.

Sips + Bites

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Grow worked with local culinary master Paula LeDuc to take guests on a journey through Grow’s favorite eats. From custom lattes depicting iconic SF landmarks (including the Grow building facade!) to fall-toned sparkling sippers, guests enjoyed a variety of cuisine throughout the evening. Recreate our refreshing signature cocktails at home – recipes below!

Bel Fiore

Glass – flute

Method – build directly in flute

Garnish – hibiscus flower

.5 oz. PLD spiced hibiscus syrup

Fill with chilled sparkling wine 

La Quince

Glass – iced double old fashioned

Method – shake & strain

Garnish – lime wheel and cilantro leaf

2 oz. blanco tequila

1.5 oz. PLD sangrita verde

.75 oz. fresh lime juice

.5 oz. small hands pineapple syrup

Grow in Bloom

Glass – coupe/saucer

Method – shake and fine-strain

Garnish – thyme sprig

1.5 oz. Gin

1 oz. fresh lemon juice

.75 oz. PLD Spiced Hibiscus Syrup

.5 oz. Giffard Pamplemousse Rose

Shake with ice, strain into Flute

Top with chilled sparkling wine

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We couldn’t have dreamed up a better way to pay tribute to our anniversary. We’re so grateful to have such wonderful friends and colleagues to celebrate with. Cheers to the next 15!


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