The Blog

How An Experiential Agency Celebrates 15


It’s been an exciting time in the world of Grow. To cap off an incredible decade-and-a-half in the biz, we brought to life a sophisticated and playful take on “celebration” throughout our space and tapped our friends and partners at Pop-Up Magazine, Paula LeDuc and POPsocial to throw a multi-sensory experiential bash worthy of the moment.


Beyonce or J.Lo?


Joel Strong’s satirical photography elevated the concept of a photobooth to an art form, making everyone into a 2001 celebrity and providing them with a clever keepsake. His wildly popular My Day With Leo Instagram account is a must-follow.

Strike A Pose


Renowned French illustrator and portrait artist Damian Florébert Cuypers created on-the-spot illustrations of guests throughout the evening, which they took home as a stylish memento.

Get Slinky With It


Our friends at POPsocial provided an engaging photo booth for guests to show off their moves! Giant slinkys and cheeky props amped up the attitude.

Dream a Little Dram


Guests virtually stepped into The Glenlivet Dram Room, a 20’ x 20’ sensory experience currently touring culinary festivals nationwide, via a custom-made virtual reality experience and got to enjoy a taste of the real thing with a bespoke cocktail.

Story time


Engaging installations invited guests to dial a phone number to experience short, pre-recorded phone stories from Pop-Up Magazine relevant to the moment, such as standing in line for a cocktail (and they were worth it!) or looking out at the night sky.

Sips + Bites


Grow worked with local culinary master Paula LeDuc to take guests on a journey through Grow’s favorite eats. From custom lattes depicting iconic SF landmarks (including the Grow building facade!) to fall-toned sparkling sippers, guests enjoyed a variety of cuisine throughout the evening. Recreate our refreshing signature cocktails at home – recipes below!

Bel Fiore

Glass – flute

Method – build directly in flute

Garnish – hibiscus flower

.5 oz. PLD spiced hibiscus syrup

Fill with chilled sparkling wine 

La Quince

Glass – iced double old fashioned

Method – shake & strain

Garnish – lime wheel and cilantro leaf

2 oz. blanco tequila

1.5 oz. PLD sangrita verde

.75 oz. fresh lime juice

.5 oz. small hands pineapple syrup

Grow in Bloom

Glass – coupe/saucer

Method – shake and fine-strain

Garnish – thyme sprig

1.5 oz. Gin

1 oz. fresh lemon juice

.75 oz. PLD Spiced Hibiscus Syrup

.5 oz. Giffard Pamplemousse Rose

Shake with ice, strain into Flute

Top with chilled sparkling wine


We couldn’t have dreamed up a better way to pay tribute to our anniversary. We’re so grateful to have such wonderful friends and colleagues to celebrate with. Cheers to the next 15!