The Blog

Super Bowl 50 Sweeps Through Our Backyard!


We’re still reeling from all the action of Super Bowl 50, which descended upon the Bay Area, bringing with it over 1.1 million people to Super Bowl City – a nine day showcase for the city of San Francisco.

The city-within-a-city was packed and the air was buzzing with pre-game excitement the entire week leading up to the Big Game. Since it was a mere 15 minute walk from our headquarters, we were lucky to visit and explore the experiential mecca, which featured all the top brands who brought their A-game to Super Bowl City.

Here are our top 3 take-aways:

Stand out from the crowd with thoughtful design: between large-scale light projections, vertical gardens and two-story shipping container structures, it was a marriage of brand-right presentations and intentional design that won over people’s hearts.

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Have something for everyone: from die-hard football fanatics to families with kids of all ages, democratic engagements that appealed to the masses attracted the most attention and offered a memorable experience to everyone who visited.

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Make it worth the wait: with over 1.1 million people throughout the course of the week, there were inevitably long lines. Experiences that were worth waiting for kept folks moving through the lines efficiently, letting them know what to expect inside.

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Full disclosure: we are so proud and honored to have worked with Dignity Health in bringing their Hello humankindness campaign to Super Bowl City and helping them spread humankindness on a national stage. And, if we may, IT WAS FREAKING AMAZING!

Here’s to San Francisco hosting many more Super Bowls to come!

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