The Grow Marketing team headed to Chicago for the annual Event Marketing Summit, one of the premier pow-wows for those of us who craft live experiences and events for a living. A key take-away (which we all know but was … Continued
Yearly Archives for
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Want to win attention? Get ready to play games!
Whether you’re a type-A professional athlete or a bookish barista, everyone loves a good competition, especially when it brings not only spoils to the victors, but also bragging rights for the community they represent. That’s why gaming experiences are becoming an increasingly … Continued
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Millenials and Word of Mouth: The Expert Next Door
Millennials (or Gen Y) are “historically optimistic” and frequently viewed by the media as “sheltered, civic-minded, team-oriented, less consumptive, and socially conscious.” But this demographic of 79 million Americans between 16 and 34 is much more complex than that. The Boston … Continued
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Quantity or quality?
A recent blog post by the CEO of a media company described how “super-long” content no longer works in modern media: “This is why blogs are disrupting newspapers. It’s why short web videos get watched, and long web videos generally … Continued
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Igniting a movement… an evening of conversation and ideas.
Grow Marketing celebrated a truly spectacular and inspiring evening last night, when we came together with global market research firm Millward Brown and method to host an event for Jim Stengel, former GMO of Procter & Gamble and author of … Continued
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Pop It Up!
At Grow, we’ve got big love for the pop-up concept. We’ve popped up lounges, boutiques and even an oasis and won awards for our pop-up initiatives for brands like Electronic Arts and Intuit . Pop-ups are a great way to engage your consumers … Continued
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Harley Davidson lets it ride
Harley Davidson is launching a new social media campaign that’s caught our attention here at Grow Marketing for the very 21st-century manner in which it was created. In a sense, what the venerable motorcycle manufacturer has done is simply employ … Continued
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Nike’s Marketing Revolution
Here at Grow, we love all of the new opportunities that social media affords us for creating effective, dynamic consumer engagement that transcends the traditional boundaries of marketing. We create unique consumer experiences and run with it, to amazing results. Which is why this … Continued