What is more experiential than Halloween, especially in San Francisco? Besides being one of the most lucrative business opportunities (Sidebar: In the US, Halloween is the second most commercially successful holiday after Christmas), Halloween is a real life activation for our personas and alter egos and not to mention a great excuse to unleash our inner child and eat a great deal of candy without the guilt!

It’s certainly one of the most fun holidays that becomes a barrage for the senses and speaks to us on an emotional level, the same way a really great engagement does. And, with a click you can instantly treat a few hundred of your closest Facebook friends to your imaginative costume and expose your freewheeling spirit, immortalizing it forever and contributing to what Facebook calls their busiest time for photo uploads, making this holiday more viral than ever! Check out how the Grow team, friends and family got plugged into the Halloween spirit!

Shari