I was so excited to be the featured blogger for PRWeek this week. I also feel deep gratitude.

I remember being a college graduate trying desperately to break into the PR industry and combing through PRWeek, attending as many events as I could squeeze in and trying to find someone who would give me a chance. Now, many years later it feels good to share some nuggets of insight that I take for granted as it’s now part of my DNA. But, it wasn’t always.

Lucky for me I got a break during the fall after I graduated; a PR Guru whose name many of you know and his right hand gal at the time gave me my first chance…  David Landis (of LCI) and Jennifer Barnett (formerly of NBC) invited me into the PR world at KPIX/CBS in San Francisco.  It was back in the good ol’ days when we had our own programing, lots of exciting promotions and there was literally never a dull moment.  I was grounded in world-class PR technique  from some of the best in the business and I had a blast too, which is why I still love what I do every day.

For those of you trying to break into the business, don’t give up and for those of you in it, I hope these blogs are helpful to you in one way or another. It’s my Cliffnotes version on Pop-ups, Influencer Marketing and Event Amplification.  Happy reading and if you can, give a new graduate a chance this fall…

Cassie