“What do you want to be when you grow up?”
A princess.
Well at least that was always my answer up until the age of ten or so. The dream quickly died when I began to realize that becoming a princess was near impossible, and I had to set my sights on a more realistic future. The question then just kept coming: from my teachers, my friends, especially my mum! Whilst my answers continually changed according to my age and latest hobby, the latest answer would have to be, “I have absolutely no idea! “
That was until this summer.
This summer, I have been interning at the fabulous Grow Marketing. I got hooked up with them through a mutual friend and after some e-mail chit-chat it was arranged that I would spend two weeks here, learning the ins and outs of marketing.
I was going into this internship completely blind – I had no idea what I was going to be doing; it is fair to say I had no idea what marketing actually was. And in some degrees I guess I still don’t! Grow goes so above and beyond what would normally be considered marketing that they have outgrown (excuse the pun) their name. Through influencer marketing and non-traditional methods, Grow builds relationships with their clients, their products and the consumer in a way I could never imagine. Fun, exiting and often (their favorite) irreverent are only a few words to describe the ideas bouncing off the pink and purple walls here!
As a stereotypically “serious” Brit, studying a non–committal (read: liberal arts) degree at university, initially I was struck by the relaxed atmosphere and quirky terminology used in American business. (I can even wear jeans to work?!) But then I figured if you can’t beat ‘em, join ‘em!
I have been lucky enough to be involved in so many exciting and fast paced projects here and have learnt that in marketing the more creative you are, the better! Thank you, Grow for the great experience and opportunity!
So ask me now what I want to be when I grow up…
I want to be in marketing!